G.I. Joe and Jem have something in common and his name is Jon M. Chu

The news broke late Thursday night that G.I. Joe: Retaliation director Jon M. Chu is directing a film adaptation of Hasbro and Sunbow’s Jem doll and cartoon.

A Real American Book! editor Nick Nadel wonders if it might be an elaborate April Fool’s Day joke.  I’m surprised and pleased.  With so much great talent on the Jem animated series — talent we know and love from the animated G.I. Joe — it’s hard not to like the show, even if has its silly moments.  And clearly, just as G.I. Joe spoke to a whole swath of kids, so too did Jem.  And it deserves a new lease on life as much as any ’80s property, and I would see a Jon M. Chu Jem movie even though I didn’t watch the show when I was 8.  Let’s remember that Chu also directed two Step Up films and two Justin Bieber documentaries, so he’s got range.  Chu tweeted “Joe script is getting REALLY fun just taking alittle longer.I need it 2b perfect so decided 2try &fit a crazylittle movie in”  So there’s Jem news and an update on the third G.I. Joe film.

Particularly of note is the novel way in which Chu and producers Jason Blum and Scooter Braun are using social media.  If I read a text press release, I’d frown, but seeing these three principles explaining the process themselves and doing so in an enthusiastic way has me convinced.  Thoughts from readers?

About these ads

5 Comments

Filed under G.I. Joe live action films

5 responses to “G.I. Joe and Jem have something in common and his name is Jon M. Chu

  1. That’s truly outrageous.

    • And G.I. Joe and Jem’s fashion is contagious, now as well. Or something. Actually, insert joke here about Mindbender and Chuckles completely fitting in in a Jem video.

      • Lol!Might as well throw Crystal Ball and 3 quarters of the Dreadnoks into that mix as well ;) In all seriousness,though,It’s nice to see 80′s cartoons making a comeback.Who would play Jem?

  2. It’ll be an unknown. Especially what with the audition tapes through Tumblr.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s